Background

Data from Yext DataHub: yext.com/search-data-hub.

Link to a “data dictionary”: https://help.yext.com/hc/en-us/articles/360000001103-Available-metrics

Data Preview

Listings_Overview_Bar_YOY

This dataset corresponds to the left column of the “Metrics Overview” tab.

  • large effect of COVID on Google driving directions and Maps views.
  • same for Direct Queries. Start of the business again?
  • recent inncrease of Extended Network Clicks. ?

It seems that we don’t have the data from the right column of the “Metrics Overview” tab: Pages Metrics YoY…

Longtail Impressions and Clicks

This data is in the tab “Search Network Listings Clicks” with a title of “Search Network Clicks by Type”.

% Difference in Avg. Longtail Impressions Per Loc - YoY:

Longtail Impressions Per Loc - by month:

% Difference in Avg. Longtail Clicks Per Loc - YoY:

Longtail Clicks Per Loc - by month:

Google My Business Clicks by Type

These are the data from the tab “Google Listings Clicks”.

They are separated in several tables:

  • G_DDs_YOY
  • G_DDs
  • …

[complete this]

Google my Business Impressions

Data from the tab “Google Listings Impressions”.

Datasets: G_MVs_YOY and G_MVs.

[plots here]

…